Policy Updated 24rd October 2025
Wild Sparks Enterprises values and protects your privacy
This policy explains when and why we collect information about you, how we use it, the conditions under which we may disclose it to others and how we keep it secure.
We may change this Policy from time to time, so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to [email protected]
Who are we?
Science Sparks™ is an online education site founded in 2011 by Emma Vanstone. We are based in the UK but have contributing authors from around the world.
How we Collect Information About You
Information is collected via log files, cookies, leaving comments on the site or subscribing to our newsletter.
What Information do we Collect About You
We collect information on your name, email address, website (if you leave this in a comment), IP address and the pages that you visited and when you visited them on the site.
How and Why we Track your Visit
Like most websites around the world, we use Google Analytics (GA) to track the number of visitors to our site and their behaviour.
We use this information to record the number of people using Science Sparks and to understand better where you discover our site (from social media, google or another site) and how you use it as well as to see how people move throughout the site.
GA records your approximate location down to town level, the type of device you are using, e.g. Mobile or Tablet, Name of device, e.g. iPad or Samsung Galaxy, etc, operating system, e.g. Windows 10 or iOS, and browser, e.g. Firefox or Chrome. None of this data can be used to identify you.
Google does record your IP address; however, we don't have access to this information, and it masks it so you can not be identified specifically —only the area you are in.
Google Analytics Demographics
We are committed to ensuring that our website contains content that is valuable and useful to our readers.
To help us with this, we have implemented the Google Analytics demographics and interest reporting features on our website.
These tools allow us to review anonymous data on the gender, age, and interests of website visitors and adapt our website content to reflect their needs better.
Although this information is collected through your Google ad settings, it is not provided to us in a personally-identifiable format.
This means we cannot identify what information is about you, and we will not try to figure it out.
You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Google Ad settings or through the Google Analytics opt-out browser add-on.
To do this Google Analytics uses a "cookie" on your machine read more about Cookies below.
You can read the Google Analytics Privacy Policy here.
Leaving a Comment on our Site
We appreciate feedback on all our activities, so we welcome comments from our users.
To leave a comment, you may leave it anonymously or leave a name, email address, website and comment.
We only use this information to identify you as the comment maker and do not pass this on to any third party.
Your email address will never be shown in the comment section of the site.
Your details will remain in the database unless we remove it or the article is removed from the site.
You may request that we delete the comment and remove you details at any time. Please email to ask for this to be carried out.
If you are under 16, you must obtain your parents' permission before leaving a comment.
IMPORTANT: In your comment, you should avoid leaving information of a personal nature, and it is recommended that you do this on any website you comment on.
Subscriber Newsletter
If you choose to join one of our regular newsletters via a sign up form then you email address is required so that you can be sent the emails.
Your data is collected and then passed to our Email Service Provider Mailerlite.
You may unsubscribe at any time from our newsletters using the unsubscribe link at the bottom of the email or you can email us and ask that you be removed.
We send emails 1 - 3 times a week, and with our tracking, try to make these as relevant to you as possible. From time to time we may include promotions for products.
Details that we hold, including your name, email address and where you have visited, will never be passed onto a Third Party.
Advertisements on Science Sparks™
We use third party advertisements on Science Sparks™ to support our site.
- Google Double Click
Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed.
Advertising.
CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement
Cookies
Specifically, cookies are used for:
- Our commenting system so that you don’t have to always enter you details
- Collect data as part of Google Analytics so that we can see who has visited our website
You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in your browser.
However, this can affect how you interact with our site and other websites. This could include the inability to log in to services or programs, such as logging into forums or accounts.
- Google, as a third party vendor, uses cookies to serve ads on www.rainydaymum.co.uk.
- Google’s use of the DART cookie enables it to serve ads to users based on their visit to www.rainydaymum.co.uk and other sites on the Internet.
- You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – https://policies.google.com/technologies/ads
If you are Under 16
Please obtain your parents' permission before entering any personal information on Science Sparks.
When we may transfer your personal data
We will not transfer your personal data unless we are under a legal obligation to do so.
If you wish to be removed from our data
At any point you may ask that we remove your information from our systems. Please get in touch with us via email [email protected] with your requirements, and we will do so within a month.
The same applies to the information we hold about you and can be identified as being about you.
Binding Arbitration (“Arbitration Agreement”)
a. Applicability of Arbitration Agreement. You agree that any dispute or claim against us, or our vendors or service providers(collectively, “We” or “Us”), related in any way to your access or use of this website, to these Terms, or to any aspect of your relationship with Us, will be resolved by binding arbitration, rather than in court, except that (1) you may assert claims in small claims court if your claims qualify, so long as the matter remains in such court and advances only on an individual (non-class, non-representative) basis; and (2) you or We may seek equitable relief in court for infringement or other misuse of intellectual property rights (such as trademarks, trade dress, domain names, trade secrets, copyrights, and patents). You agree that you must commence any arbitration or other claim within one (1) year after the dispute arises; otherwise, the claim is permanently barred, which means that you will no longer have the right to assert a claim regarding the dispute. This Arbitration Agreement will apply, without limitation, to all claims that arose or were asserted before the effective date of these Terms or any prior version of this Arbitration Agreement.
You agree in advance that you will not participate in or seek to recover monetary or other relief in any lawsuit filed against Us, alleging class, collective, and/or representative claims on your behalf. Instead, by agreeing to arbitration, you may bring your claims against any of Us in an individual arbitration proceeding (except for any Batch Arbitration, as described below). If successful on such claims, you could be awarded money or other relief by an arbitrator. You acknowledge that you have been advised that you may consult with an attorney in deciding whether to accept these Terms, including this Arbitration Agreement.
The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.
b. Process. To begin a claim, you must first send a letter describing your claim in detail, including your name and contact information, your legal claim, the specific facts giving rise to your claim (including the date(s) and amount(s) of any relevant transaction or interaction with us), and the requested relief, to [email protected]. You and We agree to attempt in good faith to negotiate an informal resolution of your claim. If a resolution is not reached within thirty (30) days, you may commence an arbitration action as set forth herein. The arbitration will be conducted by JAMS, an established alternative dispute resolution provider. Disputes involving claims and counterclaims under $250,000, not inclusive of attorneys' fees and interest, will be subject to JAMS's most current version of the Streamlined Arbitration Rules and procedures available at http://www.jamsadr.com/rules-streamlined-arbitration/; all other claims will be subject to JAMS's most current version of the Comprehensive Arbitration Rules and Procedures, available at http://www.jamsadr.com/rules-comprehensive-arbitration/. JAMS's rules are also available at www.jamsadr.com or by calling JAMS at 800-352-5267. If JAMS is not available to arbitrate, the parties will select an alternative arbitral forum. You may choose to have the arbitration conducted remotely, based on written submissions, or in person at a mutually agreed location. We will be entitled to make an offer of judgment in the arbitration proceeding. If the offer of judgment is not accepted, and the award is not more favourable than the unaccepted offer, you will be solely responsible for all costs incurred by Us after the offer of judgment is made to the extent permitted by applicable law. Any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction.
c. Fees. If the arbitrator finds that you cannot afford to pay JAMS's filing, administrative, hearing, and/or other fees, and you cannot obtain a waiver from JAMS, we will pay them for you. If the arbitrator determines the claims are frivolous, you agree to pay Us our attorneys’ fees and costs in the arbitration, to the extent permitted by applicable law.
d. Authority of Arbitrator. The arbitrator, and not any federal, state, or local court or agency, will have exclusive authority to resolve any dispute related to the interpretation, applicability, enforceability, or formation of this Arbitration Agreement, including, but not limited to, any claim that all or any part of this Arbitration Agreement is void or voidable. The arbitration will decide the rights and liabilities, if any, of you and Us. The arbitration proceeding will not be consolidated with any other matters or joined with any other cases or parties. The arbitrator will have the authority to grant motions dispositive of all or part of any claim. The arbitrator will have the authority to award monetary damages and to grant any non-monetary remedy or relief available to an individual under applicable law, the arbitral forum's rules, and these Terms (including the Arbitration Agreement). The arbitrator will issue a written award and statement of decision describing the essential findings and conclusions on which the award is based, including the calculation of any damages awarded. The arbitrator has the same authority to award relief on an individual basis that a judge in a court of law would have. The award of the arbitrator is final and binding upon you and Us.
e. Waiver of Jury Trial. You and We hereby waive any constitutional and statutory rights to sue in court and have a trial in front of a judge or a jury. You and We are instead electing that all claims and disputes will be resolved by arbitration under this Arbitration Agreement, except as specified in Section (a) above. An arbitrator can award on an individual basis the same damages and relief as a court and must follow this Agreement as a court would. However, there is no judge or jury in arbitration, and court review of an arbitration award is subject to very limited review.
f. Waiver of Class or Consolidated Actions. Except with respect to Batch Arbitration (as defined below), all claims and disputes within the scope of this Arbitration Agreement must be arbitrated on an individual basis and not on a class basis, only individual relief is available, and claims of more than one customer or user cannot be arbitrated or consolidated with those of any other customer or user. In the event that this subparagraph is deemed invalid or unenforceable neither you nor We are entitled to arbitration and instead claims and disputes will be resolved in a court as set forth in these Terms.
g. Batch Arbitration. You and We agree that, in the event that there are fifty (50) or more individual requests for arbitration of a similar nature filed against Us within an approximately (30) thirty-day period (or otherwise in close proximity) regardless of the state(s) in which such claims are filed, JAMS will administer all such similarly situated arbitration demands on a collective basis as a single, consolidated arbitration (subject to a single set of fees, proceeding schedule, and, if required, hearing) before a single arbitrator in accordance with the requirements outlined elsewhere in this section, provided that – in the event that the arbitrator deems it impracticable or inequitable to administer all such claims collectively in a single arbitration – (s)he may group demands for arbitration into groups of not fewer than twenty (20) matters, plus a remainder group as needed (or as otherwise deemed by the arbitrator to be practicable, equitable, and in best keeping with the spirit of this provision) and arbitrate each group of matters as a single, consolidated arbitration (either structure a “Batch Arbitration”). You and We agree (1) to work with JAMS in good faith to facilitate the resolution of disputes on a Batch Arbitration basis and (2) that requests for arbitration are of a “similar nature” if they arise out of the same event, agreement, or factual scenario and raise the same or similar legal issues and seek the same or similar relief. Disagreements over the applicability of this Batch Arbitration process will be settled in a single, consolidated arbitration proceeding that includes all affected parties and is resolved by a single arbitrator subject to the requirements of this section. This Batch Arbitration provision shall in no way be interpreted as authorizing a class or collective arbitration or action of any kind, or any suit or arbitration involving joint or consolidated claims, under any circumstances other than those expressly set forth in this section.
h. Severability. If any part or parts of this Arbitration Agreement are found under the law to be invalid or unenforceable, then such specific part or parts will be of no force and effect and will be severed, and the remainder of the Arbitration Agreement will continue in full force and effect.
i. Survival. This Arbitration Agreement will survive the termination of your relationship with Us.
j. Modification. Notwithstanding any provision in these Terms to the contrary, We agree that if We make any future material change to this Arbitration Agreement, it will not apply to any individual claim(s) for which that you had already provided notice to Us.
Consent to Data Collection. These Terms of Service incorporate our Privacy Policy [link], which discloses how we, our vendors, and our service providers collect and use data when you use the Site and/or mobile applications. You hereby consent to the collection and use of data by us, our vendors, and our service providers as described in the Privacy Policy (including any links to other policies therein). You can revoke this consent at any time by following the opt-out instructions in the Privacy Policy or clicking the provided links on the Site.
Limitations on Liability. YOU UNDERSTAND AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE, OR OUR VENDORS OR SERVICE PROVIDERS (COLLECTIVELY, “WE” OR “US”), SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE WEBSITE. IN NO EVENT SHALL THE AGGREGATE LIABILITY OF ANY OF US EXCEED THE GREATER OF (A) THE TOTAL AMOUNT PAID OR PAYABLE TO RAPTIVE BY YOU FOR THE WEBSITE DURING THE SIX-MONTH PERIOD PRIOR TO THE ACT, OMISSION, OR OCCURRENCE GIVING RISE TO SUCH LIABILITY; OR (B) ONE HUNDRED U.S. DOLLARS ($100). THE LIMITATIONS OF THIS SUBSECTION SHALL APPLY TO ANY THEORY OF LIABILITY, WHETHER BASED ON WARRANTY, CONTRACT, STATUTE, TORT, OR OTHERWISE, AND WHETHER OR NOT THE PARTIES HAVE BEEN INFORMED OF THE POSSIBILITY OF ANY SUCH DAMAGE, AND EVEN IF A REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED ITS ESSENTIAL PURPOSE.